Have you ever order food through your mobile phone app or on your laptop?

Due to increasingly busy of Australians, they require fast and convenient food delivery in these few years. There are many companies delivering food in Australia, mainly Just Eat, Deliveroo Australia and Uber Australia. According to IBIS World Industry Report OD5538, the largest market using online ordering platforms is customers aged 35 to 44. People in this group are mostly highly educated and they use technology most of the time. They also like gathering with friends and families.

More and more people use online food ordering system not just because of convenience, and also because they can choose and decide a wide range of their favourite food in one app in one location such as at home. Payment is also a factor that people choose to order online. There is a phenomenon that I observed when I first come to Melbourne that Australians seldom bring money when they go out, most of them are using debit or credit card when they are making the payment. People just add and save their credit card into the food ordering app, and just press check out when they finish decided what to eat. It is so convenient for them!

Therefore, if a new restaurant want to be success in their business, it must offer an online food order system and delivery platform in order to retain customers and make them loyal to your restaurant.

Reference: Vuong, B. (2018, October). Online Food Ordering and Delivery Platforms in Australia (IBIS World Industry Report OD5538). Retrieved from www.ibisworld.com.au