YouTube is a channel that people use to watch TV shows, variety shows, vlog, online  tutorials and listen to songs.

In November 2018, a data stated that 15.7 million Australian adults spent an average of 24.hours and 5 minutes per person on Youtube. 94% of Australians aged 18 to 39 even spent average 35 hours and 55 minutes per person on Youtube on that month.

Company can choose to promote their product or information by using YouTube. There are many advantages promoting on YouTube.First, it can capture attention. Since many people are using YouTube nowadays, it can help to increase the exposure and more users would capture the attention. Second, it is cost-effective to promote on YouTube. One video content can reach more than a million viewers, due to more people prefer online such as YouTube rather than television or magazines.

Sometimes, find some YouTubers to promote can even boost the sales of the product. Youtube users always subscribe their favourite YouTubers for their vlog or other interesting videos. I always watch Malaysian YouTubers that they like to promote one company’s product in their video. Some may do give-away and some may provide a promo code for viewer to buy a cheaper product using that promo code.