Using social media is very common in these years. Well-known social medias include Facebook, Instagram, Twitter, and WhatsApp etc. From some report and news, the average person now has 7.6 active social media accounts, with around 98% population have at least one social media account (I even have 8 social media accounts!) . People like using social media to communicate with others, update their status, follow their favourite celebrities and also shopping at a cheaper price.

Social media marketing is important to companies because it can enhance brand awareness and visibility. Promoting products on social media can also increase brand recognition. Social media marketing also is a cost-effective way to promote products. If companies want to invest more to attract more customers, they can decide to use paid advertising but the cost would become higher. The benefit of using social media marketing is that company can engage with their customers. They can communication with each other and customers can give comments both positively and negatively.

To increase brand awareness and reach to their customers, more than 90% brands use social media. But in my opinion, not all brands done well in operating their social media account. Some brands did not update their post regularly, their last post maybe few months ago or even a year ago. Some brands did badly on their social media.

For example, Dove, they post the above ad on Facebook page. The ad was talking a black women has transferred to a white woman after using Dove products. How come a black woman can transfer to a white woman immediately after using Dove product? This has go against their brand message and made many customers angry and uncomfortable.

To improve social media marketing, company can encourage customers gives some feedback and comments, both positive and negative. From negative feedback, find out what the problem is and find ways to solve it. Also, keep updating social media is necessary to show your company want to reach more customers and gain their attention.

Reference:

1. Newberry, C. (2019, March 5). 130 Social Media Statistics that Matter to Marketers in 2019. Retrieved from https://blog.hootsuite.com/social-media-statistics-for-social-media-managers/#general

2. Greenfield, M. (2019). Number of social media users worldwide 2010-2021. Retrieved from https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/

3. Hebblethwaite, C. (2017, November 17). The average person has 7 social media accounts. Retrieved from https://www.marketingtechnews.net/news/2017/nov/17/average-person-has-7-social-media-accounts/

4. Nelson, S. (2018, February 6). 7 reasons why social media marketing is important for your business. Retrieved from https://www.digitaldoughnut.com/articles/2018/february/7-reasons-why-social-media-marketing-is-important